Online Course: Innovation for Entrepreneurs: From Idea to Marketplace Feb 9 – Mar 21

About the Course

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include:
  • What are the key indicators of innovation opportunities?
  • What steps are critical for entrepreneurs to bring innovations to the marketplace?
  • What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s Online Master of Technology Entrepreneurship.

 

Course Syllabus

Week One: The Innovation Landscape
  • Defining Innovation for Business Strategy
  • Creative Destruction as Innovation’s Outcome
  • Innovation’s Value Proposition for Entrepreneurs
  • New Models of Innovation for Entrepreneurs
  • How the Life Span of an Innovation Follows Product Life Cycles
  • How Innovations Diffuse into the Commercial Marketplace
Week Two: Indicators of Innovation Opportunity & Steps in the Process of Innovation
  • Drucker’s Seven Sources of Innovation Opportunity
  • How Technology “S” Curves Reveal Innovation Opportunity
  • Understanding How Innovations Disrupt the Marketplace
  • How Lead Users Foster Innovation
  • Where Innovation is Hiding in the Value Chain
  • How to Recognize a Winning Innovation Idea
  • Ways Technology Can Be a Source of Innovation
  • Three Framed Views of the Innovation Process
  • How Individual Steps Form the Overall Innovation Process
  • An Innovation Process Applied: New Product Development
  • How Creative Roles Contribute to Innovation
  • How Implementer Roles Contribute to Innovation

 

Week Three: Innovation Strategies for Competitive Advantage

  • How Strategic Alliances Enable Open Innovation
  • How a Blue Ocean Strategy Leads to New Market Niches
  • How to Cross the Adoption Chasm and Get an Innovation to Market
  • How Benchmarking Can Be an Innovation Strategy
  • How Technology Influences an Innovation Strategy
  • How Lead User Research Becomes an Innovation Strategy
  • How to Compose the Elements of an Innovation Portfolio
  • How Technology Transfer Fits into an Innovation Portfolio

 

Week Four: Creating Winning Business Models
  • Developing Products and Services to Fit the Market
  • Keys to Developing Winning Business Models
  • Beginning the Business Model Canvas
  • Completing the Business Model Canvas

MORE INFORMATION