by Christian Terwiesch (University of Pennsylvania)
This course will teach you how to analyze and improve business processes, be it in services or in manufacturing. You will learn how to improve productivity, how to provide more choice to customers, how to reduce response times, and how to improve quality.
Remember the last time you went to a restaurant. What did you expect from that restaurant? You wanted to find something on the menu that you liked, you wanted the meal to be prepared according to high quality standards, you wanted to get it quickly and didn’t want to pay too much money for it. Now, remember the last time you went to a doctor’s office or a hospital. What did you want the doctors and nurses to do? You wanted them to provide the right care for you, you wanted the care delivered with great quality, you wanted to get the care quickly, and you (or your insurance) didn’t want to too pay too much for it.
Put differently, the management skills that you need to run the operations of a restaurant are the same that you need to run a hospital. And these are the skills you will learn in this course. Specifically, you will learn how to improve productivity, increase responsiveness, provide more choice to the customer, and deliver higher quality standards. In short, you will learn how to analyze business processes and how to improve them. Along the way, you will learn about topics such as Lean Operations, Six Sigma, and the Toyota production system, you will hear about bottlenecks, flows rates, and inventory levels. And, much, much more.
The course is broken up into six modules:
There are two tracks in this course, an academic track and a practitioner track. For the academic track, the final grade is determined based on five homework assignments and a final exam. It is also possible to complete the course via a practitioner track, which requires the completion of a real world application project.
Healthcare Innovation and Entrepreneurship applies a focused approach toward sustainable healthcare innovation. Students will be introduced to definitions and concepts that include the innovation process, design thinking, “intrapreneurship,” entrepreneurship, six sigma principles of process improvement, regulatory issues, patent law, and the market forces that impact the healthcare innovation process. All students will gain confidence in the basic elements of the initial discovery phase in the healthcare innovation process, including
Defining and describing key components of the healthcare innovation process.
Becoming aware of challenges to the quality of healthcare delivery and the opportunity for improved patient care and cost reductions.
Learning and practicing a step-by-step “needs finding” process and a “needs filtering” process for identifying and prioritizing real clinical problems and opportunities for innovation.
Strengthening communication and leadership skills in advocating health systems change.
Week One: Innovating in healthcare
Introductions with an overview of how to identify problems in need of a solution within complex healthcare environments; vocabulary for talking about healthcare innovation and entrepreneurship, and systems thinking.
Week Two: Finding what’s needed
How to prioritize, select and refine identified problems that can be tackled in a real-world environment through applied science.
Week Three: Prioritizing needs
We provide a process for identifying the currently available solutions in the market and for researching/analyzing the size of the remaining market.
Week Four: Sizing up the market
We focus on our “freedom to operate,” or our ability to develop solutions within a host of existing constraints, which include the regulatory environment, the legal environment, the organizational policies and procedures in place, and our organizational culture.
Week Five: Designing an innovation
We consider the issues that arise with real-world deployment of an innovative solution, including questions of finance, business, work processes, and quality.
Week Six: Gaining commitment
Finally, we focus our attention on selling our solution, finding support while protecting intellectual property rights.
Ever since the 1940s, Jamaica has suffered from a mass movement of intellectuals and professionals to more developed nations in order to find employment. No doubt, this continuous “brain drain” has interrupted the flow of productivity and real entrepreneurial success. The fact remains, though, that Jamaica has failed to attract these Jamaicans who are abroad to return and as such, despite their many remittances, Jamaica still suffers from this loss. It came as a surprise, then, when in 2004, the young Khary Robinson decided to return to Jamaica in order to “give back” to his country by setting up a business or two. It is true that, in entrepreneurship, the entrepreneur must step back to analyze his ideology and truly understand what he is doing and for what he would or would not sacrifice. Khary knew that he would be sacrificing a challenging investment banking job and a real opportunity to make it big in America. Yet, he chose to return home. Khary Robinson is not only an entrepreneurial success, but he is, also, patriotic to his country of birth.
From his early years, Robinson has shown what it means to work hard in order to achieve success. Through his accomplishments in playing football at both the preparatory and high school level, he showed many Jamaicans that he would reach a high mark. To many, he was a rising star. Because of his dedication and love for the sport, he was given a football scholarship at the age of 16 to attend the prestigious boarding school, Choate Rosemary Hall in Connecticut, USA, the same school that President John F. Kennedy went to. Understanding the great opportunity he had gotten and wanting others to experience the same, Robinson teamed up with the Dean of Admissions and started a recruitment drive to encourage other young, smart Jamaicans to attend American schools like Choate.
At Choate, he received rather impressive SAT scores and as such, he set his sight on receiving another scholarship for college. Not long after, he earned his second football scholarship to the Georgetown University in Washington D.C where he graduated with a Bachelor of Science degree in Finance. During his first semester of his senior year, Robinson received an offer that he dared not refuse. He was offered a position as an Analyst at the New York office of Bank of American Securities, which meant that he would work with corporate clients to provide financing solutions for wealthy clients. He knew that the hours would be ‘insane” and that his life would be consumed with this job, but he was excited about the challenge and hard work that the position would bring with it. In addition, he knew that the experience “would pave the way for future endeavors”. There were many days that he had only three hours of sleep, enough to sustain him, but this taught him how to push beyond his limits, a trait he may also have learnt while playing competitive football. At the end of his tenure there, he was offered a contract renewal and even though, the money was appealing, he declined, as he was excited at the prospect of opening his own business in his homeland.
Presently, Robinson operates and owns thirteen companies throughout Jamaica, United States and Ghana. He is the Managing Partner and Founder of Norbrook Caribbean Investment Company, a company which excels in obtaining and operating privately owned businesses in emergent markets. Before this great achievement, though, when Robinson returned to Jamaica in 2004, he had to work assiduously to establish his first two companies—International Data Processors and TropicalPhones. He became the CEO of TropicalPhones and collaborated with AT&T and Vodafone to provide phone service for travelers. At that time, he sought to remove all the worries linked to communication by providing an inexpensive and convenient solution for Jamaicans travelling abroad and in return, for tourists visiting the island. Further, in 2010, Robinson gained control of MailPac, a company that offers mail and packaging services to Jamaicans who wish to purchase items overseas. The company has gained much stride since the take-over and has even increased its number of outlets. In fact, under Robinson’s leadership online shopping in Jamaica has grown tremendously.
With Mailpac, customers are given a “Smart Address” consisting of a street address and Post Office Box number. Customers are then able to make purchases online and forward their packages to their “addresses”. The packages are then sent to Jamaica where MailPac clears them at customs and delivers them. MailPac is affiliated with worldwide brands such as UPS and ePAY. No doubt, Robinson has been creating alliances with trusted brands that offer quality service, reliability and product innovation. Each of these companies provides a solution to a specific need. Mailpac, in itself, delivers over 40,000 packages each month for customers. They strive to have delivery that is prompt, reliable and efficient. In addition, they provide over 50,000 clients with the assurance that their goods and personal items would be moved in the most cost effective and efficient way. It is no wonder then, why many have placed their trust in Robinson’s courier service.
Furthermore, Robinson’s impact is far-reaching; he not only has an indelible impact on the Caribbean, but his reach far extends to the other side of the world. Through Khary’s Student Card Limited (SCL), it has been estimated that Ghanaians will be able to save over $130 million in their school feeding programme. The programme, it seems, had been overrun by corruption, mismanagement and nepotism so much so that the real benefits to the students had been rarely met. In 2010, SCL was granted the contract to provide technology based solutions to their school feeding programme, replacing the previous paper-based voucher system. It is hoped that the introduction of Robinson’s technology will reduce corruption and grant help to the real beneficiaries—Ghana’s starving children. Truly, Robinson’s innovation and prowess are needed at this time, even in Ghana.
Khary Robinson has many more years to grow, but with the progress and the many goals he has already achieved, it is obvious that sooner or later, he will be a great entrepreneurial force to reckon with. His brilliance is only overshadowed by his strong determination to do well. He is what Jamaica needs at this time—young men who are not lingering on the streets of poverty, but who are concerned about the depressed state of the nation and have the guts to do something about it. Robinson was brave enough to return to a country that offered little or nothing to him at the time; he defied the status quo and returned to his homeland. His innovation and quick-thinking are what Jamaica needs at this time and it is only a matter of time before the greatest impact of his entrepreneurship is shown.
Part I: Property (5 lectures, March 18 – March 24)
What is Property? An Infinity of Rights; Creating Property; A Neighborly Dispute; “It Doesn’t Matter Who Wins”
Homework I due Monday, March 25 at 8 a.m.
Part II: Exchange and Efficiency (5 lectures, March 25 – March 31)
The Coase Theorem; Posner’s Corollary; Stacks of Flax; A Hundred LeRoys; Owning History
Homework II due Monday, April 1 at 8 a.m.
Part III: Externality (6 lectures, April 1 – April 7)
Externality; Markets for Goods; Markets for Bads; Liability; Pigou and Voltaire; Internal Policing
Homework III due Monday, April 8 at 8 a.m.
Part IV: Crime and Punishment (8 lectures, April 8 – April 14)
Retribution and Deterrence; Torts; The Costs of Crimes; Organized Vengeance; Efficient Crimes; One Crime at a Time; Pricing Crimes; A Certain Kind of Justice
Homework IV due Monday, April 15 at 8 a.m.
Part V: Property, Utility and Technology (8 lectures, April 15 – April 21)
Property and Police; Erasing the Bright Red Line; Locke and Bentham, Even Now; The Competition of Technologies; Intellectual Goods; Locks and Keys; A Peculiar Property Right; The New Fair Use
Homework V due Monday, April 22 at 8 a.m.
Part VI: Criminal Procedure (7 lectures, April 22 – April 28)
The Disappearing Trial; Plea Bargaining; A Prisoner’s Dilemma; “An Essential Component;” The Virtues of Candor; Two Kinds of Systems; European Plea Bargains?
Homework VI due Monday, April 29 at 8 a.m.
This course consists of 39 lectures, each between 15 and 25 minutes in length. The syllabus is divided into six parts, with 5 to 8 lectures in each part, and we’ll cover one part during each week of the course. Every lecture includes several easy, ungraded questions to see whether you’ve understood what you’ve just heard, and if you find yourself unable to answer one of these correctly, you can simply listen to that segment of the lecture again to find the answer. Along with each of the six parts of the syllabus comes a set of questions and simple problems separate from the lectures to help you think about the lecture material a little more deeply. To earn the statement of accomplishment, you must complete all six of the homework sets and keep working on them until you reach a score of 75% correct on each set.
In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. We will develop your ability to think strategically by providing you the tools for conducting a strategic analysis. Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. Aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.
Week One: We will introduce the concept of strategic analysis plus explore the impact that competitive markets have on business success. Will include a case discussion of Google.
Week Two: We will explore how industry structure impacts competitive outcomes and learn how to analyze industry forces. Will include a case discussion of the microbrew industry.
Week Three: We will learn how to analyze firm capabilities and how they may provide competitive advantage. Will include a case discussion of Apple.
Week Four: We will learn how to analyze competitive dynamics; the interplay between businesses as industries evolve. Will include a case discussion of the game player industry.
Week Five: We will combine our learnings to date to determine how an organization best positions itself competitively to create value. Will include a case discussion of Pepsi.
Week Six: We will extend our analysis to consider how businesses compete in multiple markets and will learn how to analyze firm scope. Will include a case discussion of Disney.
Last night the Prime Minister of Jamaica and the Minister of Finance laid out a plan to reduce the national debt. While this may appease the IMF, the implications will be painful for ordinary Jamaicans and small businesses. Here is an excerpt from the Jamaica Observer that focuses on the problem and the solutions as seen by the PM and her party:
The debt now stands at over 140 per cent of the nation’s GDP – a figure the administration wants to move to 95 per cent within seven years.
“If the debt is not reduced, Jamaica faces a dismal future,” Simpson Miller said.
The prime minister last night said that as long as Jamaica’s debt as a percentage of the economy remains this high, the country’s capacity for growth and development would be severely limited.
“With this debt, no administration will be able to provide the level of education and training required for Jamaica’s labour force to meet the needs of the job markets,” she said.
“With this debt, we will not be able to achieve the levels of productivity that will make our economy more competitive.
“With this debt, no administration will be able to provide and sustain the quality health-care service we deserve,” the prime minister said.
Simpson Miller told the nation that there were “some very steep mountains to climb” and signalled that her administration would redouble its efforts to collect the taxes that are due to the state from every business enterprise and every individual.
If you were told about a 22 year-old man who is so passionate about entrepreneurship that he already has three companies listed under his success belt, you would probably say that that young man was born with the proverbial “gold spoon in his mouth”. Yet, Gordon O’Brien Swaby, a young man who is on the cusp of greatness, had no golden spoon given to him, but instead was endowed with a strong determination to be the best in all that he does. For sure, not every entrepreneur gets it right the first time, but Swaby embodies the spirit of the persistent and triumphant entrepreneur. Living up to his personal mantra and business philosophy of always being an employer and never an employee, Swaby is poised to be the next great entrepreneurial success story in Jamaica.
Gordon O’Brien Swaby was born on November 18, 1990 to parents, Olivene and Lloyd Swaby at the Hargreaves Memorial Hospital in Manchester, Jamaica. At an age when other teenagers were consumed with meaningless social website activities, the 13 year-old Swaby was consumed with perfecting a skill that had evolved from simply “messing around with computers” into a full-blown enthusiasm for the Internet and web designing. Gordon describes himself as a “little [more than] the average teenager” whose determination for success is driven by hard work. Amazingly enough, Gordon did not have any formal web design training. Instead, he learned how to harness his skill through a friend whom he had met over the Internet. From him, he learnt the beginning steps of building ROM sites.
A year later, Gordon was able to receive his first pay cheque of $14,000. No doubt, this encouraged the young Swaby even further and in 2005, at the age of 15, he started his own, now defunct, gaming website called Advance-gamers.com. This was the largest gaming website in the Caribbean. Quite rightly, Gordon did what any well-thinking entrepreneur would do—he created a product that no one else had created that would serve the need of many people. In an interview with the Jamaica Gleaner, Gordon made the assertion that, “there’s no other gaming site that is Caribbean-oriented and owned by a Caribbean individual. It is the only one in the Caribbean and, being around for three years, I think I take the grabs.” In that same year, too, he created a website for a rotary club which compensated him with cash and a trophy.
Many other opportunities for remuneration came after that, including completing a real estate website and his own blog, Gordonswaby.com. He has even built websites for the Press Association of Jamaica, the Bethune Dubois Institute and Coastal Steel Construction, the largest steel company in Northwestern Ontario. Swaby also started his own design and programming company, Iconictouch.
Undoubtedly, anyone who has a strong determination to succeed and the will to work hard is poised for success. In 2010, Gordon started a company, an idea that was originally formulated by his cousin, which caters to the needs of students who may have trouble learning the traditional “chalk and talk” way. In the Gleaner Youthlink, Swaby asserted that the formation of this company was in keeping with one of his ‘life wire frame’, an outline that he created for his life to meet measurable goals set for 20 to 30 years. One of the goals that he had set for himself, at the age of 16, was that he wanted to start a company before he left college, and he certainly did.
Edufocal, hailed by the Information and Technology Minister as “magical” and “transformative”, is a social learning interactive website which allows students to combine study with play. Swaby himself found the traditional method of learning quite boring and as such, created Edufocal with the determination of becoming the premiere social learning platform in the Caribbean. In November 2012, Swaby was listed among the 50 under 50 Jamaican business leaders who, through their contributions to the business community, has advanced the cause of entrepreneurship.
The Minister of Education, Ronald Thwaites, has lauded Swaby and his attempt to move Jamaica beyond the “mediocrity of [its] educational outcome”. In fact, Thwaites further noted that Edufocal is the right tool to encourage critical thinking and deemphasize rote memorization. Half the story of Gordon’s success has not been told simply because he is in the early years of his achievement. One thing is for sure, though, Gordon Swaby stands tall among his peers. He is the epitome of what the young can achieve if they dedicate themselves holistically to their passions and dreams. Swaby has set measurable goals for himself and with each step he takes, he inches closer to being an entrepreneurial mogul.
MONDAY FEB 4 ’13
“The purpose of business is to create and keep a customer.” ― Peter F. Drucker
You have a choice of focusing heavily on either making money or acquiring customers. Those who focus more of acquiring customers usually do better. Treat your customers as the “engine” that drives your business. Give them a quality product or offer them impressive service. Very likely they will return for more and recommend you to friends and family. Word-of-mouth referral and repeat business will keep money flowing into your establishment.
“The person who starts out simply with the idea of getting rich won’t succeed; you must have a larger ambition.” – John D. Rockefeller
Successful business men and women often say “its not all about the money.” For many millionaires, the money is the “side effects” of a passion, a dream, determined effort and countless hours of hard work. Someone once said “Follow your passion and the money will follow.” Successful entrepreneurs immerse themselves in what they do, giving their best, changing lives along the way and reaping the financial rewards.
“When morality comes up against profit, it is seldom that profit loses.” ― Shirley Chisholm
For-profit corporations’ main goal is to make money. However when the quest to make money tramples certain basic rights, companies take a hugh PR hit. Case in point is GlaxoSmithKline, Britain’s biggest pharmaceutical company. The company has been accused of “corporate greed” by a small business group for extending the amount of time it takes to pay its suppliers to up to 90 days. This action hurts the “small business man and woman” who does not have the financial muscle of GSK. An aspiring entrepreneur need to find the right balance between making profits and supporting the business community that help keep his company in business. Read the story here
“The wayside of business is full of brilliant men who started out with a spurt, and lacked the stamina to finish. Their places were taken by patient and unshowy plodders who never knew when to quit.” – J. R. Todd
The very nature of business means there will be moments of success and moments of failure. There will be good times and there will be bad times. Acccept this as part of doing business and do not allow failures to derail your goals or dim your vision.
“Sometimes it’s hard to admit that the difference between you and your competition is your attitude.” – Y. Luke
We all have 24 hours in a day. We all have 7 days in a week. In some cases we have access to the same road, water supply, electricity and the same set of customers.
If Company A and Company B sells burgers at nearby intersections, the company with the better burger is not guaranteed to do better. Customers are influenced by quality and price but a negative attitude from employees can turn off some customers and affect sales.
Your attitude towards people and the way you deal with them are crucial to the success of your business. The following video is a story by motivational speaker Zig Ziglar about bad attitude and negative thinking or as he calls it “stinking thinking.” The video is about 9 minutes and well worth your time.
MONDAY DEC 24 ’12
This week’s quote is from a very successful entrepreneur, inventor and visionary named Thomas Edison:
“Many of life’s failures are people who did not realize how close they were to success when they gave up.” – Thomas Edison
This quote reminded me of a story that shows the importance of not giving up too quickly. As Thomas Edison found out before he produced a practical and cost-effective incandescent electric light, many hours and days of patience can pay off in the long run.
This story is called “Acres of Diamond.” As the story goes a farmer in Africa heard that other farmers had made millions by discovering diamond mines. In an effort to get his hands on some diamonds he sold his farm and set off around the continent in search of diamond. His search turned up nothing and in frustration he committed suicide by drowning.
Interestingly, a strange set of events took place back at the farm that the farmer sold. The new owner was walking by a stream on the property when he noticed “a bright flash of blue and red light from the stream bottom. He bent down and picked up a stone. It was a good-sized stone, and admiring it, he brought it home and put it on his fireplace mantel as an interesting curiosity.”
Some time later a visitor noticed the stone, examined it carefully and almost passed out. He asked the farmer if he knew what the stone was. The farmer said no and said he thought it was a piece of crystal. The visitor told him “he had found one of the largest diamonds ever discovered. The farmer had trouble believing that. He told the man that his creek was full of such stones, not all as large as the one on the mantel, but sprinkled generously throughout the creek bottom.”
As the story goes this farm that the original farmer sold in his quest to find diamonds, had more diamonds than most other diamond mines in Africa. Right under his nose were acres of diamond that he had owned free and clear. He simply failed to take the time to inform himself about what diamonds really look like. (Diamond in its raw natural state needs to be carefully cut to display it full lustre.) SOURCE: Nightingale-Conant
Moral of the story is: don’t give up easily. Persist. Persevere. You may be “sitting” on a million dollar idea. Before you abandon the idea or sell it to someone else, expand your knowledge. Learn from great thinkers like Steve Jobs, Marc Andreessen, Eric Schmidt, Marcus Garvey, Leonardo Da Vinci, Albert Einstein and Galileo Galilei. Make sure you have exhausted all avenues and opportunities, before you decide to move on.
MONDAY DEC 17 ’12
Here is a quote that you can apply to your business ambitions:
“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” – Mark Twain
When McDonalds first started selling hamburgers through a drive-thru, many said the idea would not work. Fifty years later, the idea is hugely successful and it has been copied by many other fast-food restaurants. The McDonalds brothers did not allow the doubters to kill their ambitions. They challenged the way things had been done for many years, came up with a creative idea and made millions when they sold the business.
Greenhouse farming has become one of the biggest agricultural trends to hit Jamaica in recent years. After seeing the successful results of indoor farming by their neighbours, Jamaicans are becoming increasingly interested in learning how to get started with their own greenhouses.
Jamaica is no stranger to natural disasters and farms, in particular, can be devastated by even minor changes in weather. The greatest thing about greenhouse farming is that it minimizes weather’s potential impact. By moving all of the crops indoors, farmers no longer need to worry about wind and rain. Like traditional outdoor farming, there are many methods for indoor farming but the most important step is to get a good greenhouse.
If you’re thinking about farming indoors, your first step is to build a greenhouse. While the construction can be expensive, many people experimenting with greenhouses are finding that it pays off quite well. Not only are farmers producing more fruits and vegetables, they are also getting higher quality crops. With greenhouse farming, growers need less space than they do with traditional outdoor farming and they are able to increase their growing season by using controlled indoor conditions.
Studies have shown that greenhouses produce nine pounds per tomato plant versus the approximate three and half pounds of tomatoes typically grown from a single plant in the field. The ability to control the conditions inside a greenhouse, on top of the potential for year-round growing, has gotten people excited about greenhouse growing’s potential.
One of the biggest obstacles to greenhouse farming is properly planning your water source. Piped water can damage plants so your most cost effective route is to create a catchment system that allows rain water to be utilized. You will still need to plan for droughts and the potential cost of having water hauled in just as you would with outdoor farming.
Although the water supply is an issue, the ability to prevent pests has been a major benefit for greenhouse growers. The controlled conditions nearly eliminate the need for pesticides, which results in healthier food for consumers and cheaper growing costs for farmers.
USAID’s $18 million initiative, Build Back Better, is focused on helping Jamaicans rebuild after natural disasters and greenhouses are a major part of their plan. By creating a weather resistant environment, greenhouse farmers are able to work through even the worst of conditions and be less affected when disasters do strike.
Joining alongside USAID, the Agency for Inner City Renewal has gotten on board with the growing greenhouse movement in Jamaica. In 2011, they created a greenhouse in the centre of Trench Town. Their initial goal was to allow people within the community to start growing food in an effort to help them establish food security for their own families. The project, however, has completely exceeded their expectations. As the people of Trench Town became more engaged in greenhouse farming, they became able to meet their own families’ needs then sell off crops to actually make a profit.
The Jamaica Gleaner recently published an interview with Charmaine Palmer-Cross and Leebert Cross. The couple from Sanguinetti Clarendon, started greenhouse farming in 2010 and have been thrilled with their results. They began their venture with help from the Jamaica Greenhouse Growers Association. They started small with just a bit of Romaine lettuce and are now growing on a large scale with three employees. They’ve been thrilled by their success, particularly with lettuce, callaloo, tomatoes, and sweet peppers, and are now moving into an even bigger greenhouse.
The Palmer-Cross family is not alone in their love of greenhouse farming. With more than 22,000 people laid off in the past year and the regular threats to outdoor farming brought on by natural disasters, more and more people are turning to greenhouse farming.
If you think greenhouse farming might be for you, consider getting greenhouse technology training. The Ebony Park HEART/NTA Academy in Clarendon (987-1334-6) offers a certification programme in Modified Environment Agriculture, which will teach you everything you will need to know to get started. The programme is free and will guide you through everything from fertilisation to nutrition. When you are ready to build your own greenhouse, contact the Ministry of Agriculture (977-0322) for more information on low-cost building materials.
I registered the domain name mycanon7d.com at GoDaddy.com on September 3 2009 just 2 days after Canon announced the release of the new camera. At that time the cost was US$10.69 for 1 year’s registration.
I hosted the site at BlueHost.com where I host several websites for US$108 per year or about US$6 for each site.
I used WordPress software to develop the website for MyCanon7d.com. (WordPress is commonly used for blogging and is available for free through my web host.)
For content I used reviews found online and comments and observations from the photography forum Photography-on-the.net/forum.
I received my Canon 7D camera in April 2010 and started to share my experience using the camera. I shared photographs taken with the camera and information related to how the photos were taken.
THE SOURCE OF INCOME for MyCanon7d.com is Google Adsense and Amazon Affiliate links. I signed up to Google Adsense about 10 years ago and Amazon Affiliate about 5 years ago. Click here to view one of my articles and notice the ads on the right and one on the left just above the article. The ad on the left is Google Adsense and there is an Amazon affiliate link on the right and another Google Adsense ad.
Let’s get into more details about this website and the money-making opportunities.
Why the domain name mycanon7d.com? The answer is related to my background. I was born in St Catherine and grew up near mountains, rivers, springs, bamboo trees, fruit trees and animals. I developed a great appreciation for nature which lead to photography as a hobby.
I bought my first Canon camera over 20 years ago. Over the years I have moved from the initial point-and-shoot camera to my current digital SLR camera, the Canon 7D. Right now this is one of Canon’s top-selling cameras. Many Canon supporters either own this camera or seriously considered buying it.
I thought of the domain name mycanon7d.com (canon7d.com was already taken) because of the popularity of the Canon 7D, my passion for photography and the fact that many people interested in this camera make daily searches using the terms canon7d, canon7d body, canon 7d camera, canon eos 7d, 7d canon, canon 7d review, eos 7d, buy canon 7d, canon 7d specs, canon 7d photo, canon 7d price, canon 7d manual, eos 7d body, canon 7d ebay, canon d 7 etc.
Photography is something I am good at. It is a subject I can talk about at length. I am passionate about photography. The website MyCanon7D.com gives me a chance to express that passion and at the same time help others who are interested in certain aspects of photography. In exchange I get a small monthly income when visitors click on the Google ads and when a purchase is made after clicking on an Amazon link.
Is there a subject you are very familiar with? Is there something you are passionate about? Can you talk about it in details? This is the basic premise for many successful online blogs/websites. The more successful ones deal with matters related to loans, money, investments, finances, health,weight loss, relationships, sexual performance, aging, fitness and travel.
Here is another example of someone who is profiting from his passion. His name is Bob Lotich. He describes himself as “a Christian first and someone who is passionate about helping people with their finances second. I had my life changed by God and the next major change in my life was a financial one. I still remember the moment when I realized that I HAD to get my finances in order…”
Bob is the creator of a highly successful blog called Christian Personal Finance – ChristianPF.com – that offers “money-saving tips, encouraging articles, and great ideas to help you get out of debt, earn more, and give more.”
ChristianPF.com gets hundreds of visitors per day. The ads on its pages are responsible for a good portion of the revenue that Bob collects.
Can you develop a compelling blog/website about money, health, travel, relationships or sports?